The Art of Self Promotion

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KEY TAKEAWAYS: What is PR? Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public; Includes both positive storytelling paired with negative, damage control efforts to boost or maintain brand reputation.

Laying the Foundation: Before you develop and launch a PR strategy, you must first lay the bricks on the Marketing front to create your brand story, both personal and corporate; Clearly articulating who you are, your major areas of expertise, the inspiration for your business, who you serve, and your unique value proposition. PR Program Components often include: Personal/Corporate Brand Storytelling, Media Relations, Speaking Engagements, Award Submissions, Community Engagement efforts & more.

Outreach Strategy: It's important to do your homework and identify which venues offer the most impact and reach aligned with your target audience(s)—regardless of whether you're aiming to attract media outlets, events and awards alike, and craft a unique outreach strategy with customized pitches to showcase your thought leadership.

Overcoming Impostor Syndrome: Shift your mindset and document your wins (on paper!) so that it becomes undeniable that you are not only deserving of your accomplishments, but moreover responsible as a business owner and leader for the growth of your brand—which means stepping out of your comfort zone at times and into the spotlight to gain exposure.

Lauren Gill

As Co-Founder of MAG PR, Lauren wakes up every morning with one goal in mind: PR driven by passion and purpose.

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